The 2017 Fairway Galle Literary Festival is delighted to welcome Afdhel Aziz.

2017 Fairway Galle Literary Festival - Author Afdhel Aziz.

Afdhel is a writer, journalist, visionary brand strategist and marketer who has led and inspired high-performing teams at companies like Procter & Gamble, Heineken, Nokia and Absolut Vodka in London and New York.

Afdhel has been a featured speaker at Cannes Lions, SxSW, Advertising Week, the Cannes Advertising Festival and The Gathering.

He has collaborated with world-class agencies like Sid Lee, Wieden + Kennedy, Mother and Naked, on award-winning work which has been featured in the New York Times, Forbes, Fortune, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more.

Afdhel is currently Director for ‘Absolut Labs’ in the USA, a think-tank and technology incubator, which was named “Top 3 Marketing Innovation Labs worth emulating in 2016” by Forbes magazine.

In 2015 having teamed up with breakthrough band Bob Moses, Afdhel launched ‘Absolute Reality’ the worlds first live-streamed virtual reality concert.


He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness pop culture, working with world-class artists such as Lady Gaga, Deadmau5 and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week, Afropunk and the Andy Warhol Foundation.


Afdhel began his career influencing culture and opinion here in Sri Lanka, where he grew up, before moving to London to get a degree in English Literature from King’s College London.

He was one of the first morning radio talk show hosts for TNL radio, a TV presenter, weekly columnist for The Sunday Times and a prolific writer. Afdhel is also the founder and editor of ’Serendipity’ a freely distributed magazine for the global Sri Lankan community.

He is the co-author of ‘Good is the New Cool: Market Like You Give a Damn‘ (Regan Arts, 2016) , a provocative manifesto for a bold new model of marketing, which helps brands become a force for good.

Good is the New Cool: Market Like You Give a Damn - a book by Afdhel Aziz and Bobby Jones.

Marketing is consistently ranked as one of the least valuable professions to society – but how could it help save the world? This bold new book tracks a shift in the zeitgeist where ‘doing good has become cool’ and proposes a revolutionary new model where ‘great marketing optimizes life’. It consists of interviews with a new generation of marketers, culture creators and leaders in the non profit space who reveal how brands can ‘make money and do good, by harnessing the power of pop culture’. This is a provocative guidebook with 7 Key Principles for marketers and anyone who collaborates with them in this brave new world.

“There is a ‘pipe’ and it’s called consumers attention which is is shrinking in size, and all we are looking to do, is shove more and more content into this pipe. The book is about what happens if you look outside of that pipe …” – Afdhel Aziz.


Afdhel’s prior literary works include ’Strange Fruit’ which was shortlisted for the 2015 Fairway National Literary Prize and his book of poetry ‘China Bay Blues’, which was short-listed for the Gratiaen Prize and won the State Literary Award for Poetry.

Strange Fruit’ a novel about love and war in Sri Lanka, was published to critical acclaim.

Strange Fruit - A Novel by Afdhel Aziz.

The story follows Maya, who as a child was forced to flee Sri Lanka following the anti-Tamil riots. As a fiercely independent young woman, she returns to explore the country of her birth, when she falls deeply, serendipitously in love with gentle, romantic Malik. But tragedy strikes when her mother is killed in a terrorist attack, setting into motion a life-changing chain of events. ‘Strange Fruit’ is a lyrical, moving love story – and a mesmerizing journey into the heart of darkness that beats deep within the paradise that is Sri Lanka.

Afdhel resides in Brooklyn, New York with his wife and son.

Afdhel Aziz at FGLF 2017

Don’t miss meeting Afdhel at the Fairway Galle Literary Festival 2017. His events will be announced in November 2016 … Please click the FOLLOW button below to receive email updates as festival news and announcements are published.