AFDHEL AZIZ on Good is the New Cool: Market Like You Give a Damn.

Date: Friday, January 13 2017.

Time: 4:00 p.m. – 5:00 p.m.
Location: Scout’s Headquarters, Galle Fort.

Sri Lankan born writer, marketing strategist and speaker Afdhel Aziz, now a full-time brand and marketing strategist in New York, presents insights and learnings from his book ‘Good is the New Cool: Market Like You Give a Damn’, which was #1 on Amazon’s Charity and Philanthropy Section.

Drawing on 21 interviewees from the worlds of brands, culture and social entrepreneurship, Afdhel presents a new model for marketing – one where companies, artists and non-profits can work together to ‘Make Money and Do Good’ by harnessing the power of ‘Cool’.

“This rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.” – Amazon

Event Ticket: Rs.600 / Available: 30

Access: Event Ticket / Festival Pass / Day Pass.

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